Grocery Utopia

Music | Sound | Mix

For this collaboration between Deliveroo and practically every supermarket in the UK, scale models of croissant canyons, milky fjords and skimpy sweet corn were built and filmed at Arch Model Studios. An equally tactile approach was required for the sound and music in order to breathe weight and substance into this epic Utopia. We lovingly foleyed stampeding tomatoes and raided cinematic sound libraries of the early 90s in order to conjure a rich, realistic soundscape.

Agency: Pablo - London
ECD: Dan Watts
Producer: Charlotte Lipsius
Director: Ninian Doff
Production Company: Pulse
Music, Sound & Mix: Stare Crazy